All car dealers try to have an increased flow of auto sales lead for a flourishing business. However, the real picture shows not every dealership gets a ready supply of leads every month. Many dealers don’t have a proper marketing program in place because of which they lag behind the other auto dealers when it comes to strong promotion of their business.
To fight back the situation and continue getting quality leads daily, a majority of dealerships is seen taking the help of professional lead specialists. These companies have created a niche for themselves for generating qualified prospects who in a maximum case will end up buying a four-wheeler of their favorite brand. To generate quality car leads, these professional companies use a variety of online marketing techniques and strategies including developing websites, landing pages, PPC ad campaigns, banners, etc.
Websites – Attractively designed car lead websites are developed to get a top ranking in all major search engines – Google, Yahoo, Bing, etc. These sites are completely keyword based and contain original, highly informative content to let the readers visit the site over and again to scan through additional news and information. Zoomed photos of the cars are posted for the potential car buyers to get a closer look at the vehicle. Besides, features, specifications, price are also clearly mentioned to help people take a quick decision to buy the model. All websites contain an online inquiry form that a prospect fills up to learn more about a specific car. They need to type in their query along with their personal information and submit the same for a response.
Landing Pages – Lead generation companies develop landing pages to capture maximum leads in real-time. These web pages usually contain some added information such as special discounts or offers to attract maximum eyeballs. A landing page is optimized with the keywords that maximum online car shoppers use. Every landing page contains a lead-capture form also known as a conversion form where a potential customer provides contact information in order to take the benefit of the offer currently available.
PPC Ad Campaigns and Banner – Apart from the unpaid SEO marketing tactics, reputed leads specialists also run paid campaigns and banner ads in the search engines for interested people to click on the ad to land on a car leads website.
Through all these marketing initiatives, professional auto sales lead generating companies aim at;
obtaining quality leads
convert the traffic into customers
create a call to action to generate revenue
The car leads captured through a landing page or banner ad are verified via an in-house verification system to separate the good leads from the bad ones. Verification occurs through the phone calls made to every lead or via an email. The list of qualified leads is sent to the dealers for taking an immediate call to action.
While searching for a lead specialist, look for the one who has a good reputation in the market. There is no point wasting your time and money on an ineffective led generator that cannot guarantee you an increased car sale and profits.